BROOKES MOODY
A distinctive visual identity for a poet inspired by the sea, mythology and New England sailing traditions.
personal brand identity
Brookes Moody is a poet with a deep connection to the ocean and the sailing traditions of New England. Her brand identity brings together this coastal influence with the atmosphere and mystique of poetry, creating a visual world that feels both classic and unconventional.
the approach
The identity draws inspiration from mermaids, merrows and sirens, translating these references into something more subtle and contemporary.
The visual direction balances edginess with elegance — combining classic typography and refined details with darker, more mysterious elements inspired by the sea. Rather than creating a separate identity that sits apart from Brookes herself, the branding was developed as an extension of her personal identity as a poet, giving her a distinctive visual language to carry across her work and presence.
the result
A poetic and atmospheric identity that brings together the romance of the sea with a darker, more modern sensibility, creating a recognisable visual world for Brookes Moody.
