ENTRE-DEUX
Modern clothing with a fresh perspective.
teen clothing brand identity
Entre-Deux translates to “between two” — a concept that became the starting point for this clothing brand identity.
Created for children, teens and young women, the brand was designed to address the space between standard clothing sizes and the different stages of growing up.
The aim was to create a modern, youthful clothing brand that feels comfortable, considered and easy to wear, while appealing to both young people and their parents.
the approach
The visual identity explores the idea of being somewhere in between — between sizes, stages and different versions of yourself.
A soft, fresh palette of pale blues, butter yellow and warm whites creates a contemporary foundation, paired with clean typography and subtle graphic details. The wordmark plays with size and proportion, with letterforms shifting from narrow to wider forms to create a sense of movement and transition.
The E symbol develops this concept further, forming an abstract butterfly-inspired shape that references growth, transformation and duality, while creating a distinctive graphic element that can be used independently from the wordmark.
the result
The result is a fresh, modern and youthful fashion brand identity that balances simplicity with personality. A flexible logo system, distinctive icon, playful graphic language and considered colour palette allow Entre-Deux to build a consistent visual presence across clothing, packaging, website, social media and other brand applications.
