Yes — every brand design project starts with a clear strategy. This ensures that every visual element we create is aligned with your goals, values, and audience.

If you don’t have a brand strategy in place, I offer a dedicated Brand Strategy Session to help define your positioning, tone, and direction. If you already have a strategy, you’re welcome to provide your documentation for review before we begin.

Absolutely. This session is designed to give you clarity whether you're building, evolving, or exploring. You can use it to inform content, messaging, or design later.

If you're pivoting, evolving, or just feel like your current brand doesn't quite reflect where you're headed—yes. Strategy helps you realign your visuals, messaging, and tone with your goals and audience. Even established brands benefit from revisiting their foundation.

Just complete the short brand questionnaire I send before our session—no pressure to have perfect answers, that’s what we’ll explore together.

You’re in the right place. You don’t need polished answers—this session is designed to guide you there. My role is to ask the right questions and help translate your thoughts into language and direction that feels clear and aligned.

If you're moving into branding with me afterward, yes! The strategy session will inform the creative direction that follows. But the focus here is your message, voice, and audience.

This session focuses purely on strategy—who you are, who you serve, and how you want your brand to feel. It’s the foundation we’d build from in a design project, but can also stand alone as a prep or discovery experience.

Yes, but more importantly, you'll walk away with clarity. You'll receive a written summary of everything we uncover—your voice, values, audience, and brand personality—so you have something to refer back to or share with your team, designer, or copywriter.

Absolutely. In fact, this session makes the design process smoother, faster, and more aligned. If you book a full brand identity package within 30 days, the strategy session fee is credited toward your design project.