1Point Wellness

1Point Wellness is an acupuncture-based wellness studio in Miami Beach dedicated to helping people feel better and live better through acupuncture and holistic practices. The name originated from the founder’s everyday phrase, “just one point,” reflecting both the precision of acupuncture and the idea of a single, focused place for complete well-being.

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The logo design captures this balance of focus and calm. The “P” subtly forms a needle-like point — a refined nod to acupuncture and intentional healing. A modern sans serif for “Wellness” contrasts the classic serif of “1Point,” blending tradition with modern accessibility.

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A palette of earth tones and deep blue evokes serenity, trust, and balance, resonating with the brand’s primary audience — women seeking fertility, prenatal, or postpartum care, as well as active clients managing recovery.

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The final identity feels premium, calm, and elegant, embodying the thoughtful precision at the heart of 1Point Wellness.